This publication uses cookies

We use functional and analytical cookies to improve our website. In addition, third parties place tracking cookies to display personalised advertisements on social media. By clicking accept you consent to the placement of these cookies.

Digital transformation 
in the Experience Age

©2023 Eight International

Authors

Samuel Chandrasekaran

Director at Eight Advisory UK

Nick Breadner

Director at Eight Advisory UK

Jean-Christophe Fuzzati

Partner at Eight Advisory France

Nick Neil-Boss

Partner Strategy & Operations at Eight Advisory UK

We’re all familiar with the concept of digital transformation (DX). Specifically, most of us are aware that businesses have had to digitalize their operations and processes, and that it’s an ongoing process. That’s because the rapid pace of technological advancement is constantly creating new industries and profoundly altering existing ones – disrupting business models and changing customer expectations along the way.

But not everyone realizes that DX is increasingly associated with a paradigm shift that’s taking us away from the so-called Information Age and into the Experience Age. If the Information Age was all about creating, capturing, and processing information, the Experience Age is about being connected. It’s about how our immersive experiences dictate what, where, and how we consume information.

 

We are, of course, more connected than ever. Forecasts suggest that by 2025 there will be more than 75 billion devices connected to the Internet of Things.

 

The benefits are clear: connection dramatically improves communication and collaboration. But it also brings more cybersecurity risks. And global crises – the pandemic and the war in Ukraine are good examples – are demanding much more agility from organizations and businesses to innovate and respond to disruption.

• Metaverse

• Artificial intelligence

• Internet of Things

• Social media

World Wide Web

Personal computers

• Powered machines

• Steam engine

• Mining

Experience Age

Industrial Age

Information Age

Agricultural Age

• Hand tools

animals

• Domesticated

• Settled farming

These two crises have severely disrupted supply chains and triggered inflation – with no end in sight. This challenging economic environment has accelerated DX. It’s forced some businesses to speed up the introduction of e-commerce platforms and make further investments in digital marketing. Savvier businesses started their DX journey some time ago, and already have a reliable data architecture and DX culture in place. As a result, it’s been easier for them to use artificial intelligence and machine learning to absorb shocks and thrive in unpredictable times.

 

Ultimately, a good DX strategy is about creating value and changing the culture. DX in the Experience Age can therefore be defined as follows:

  1. The iterative application of new or emerging IT capabilities to improve operating efficiency or commercial effectiveness and thereby create value.
  2. A cultural change that requires us to continuously challenge the status quo to leverage new capabilities.

DX accelerated

Download

the white paper

DX is complex and needs to be planned carefully. Our white paper, Digital transformation: Realizing the potential, contains eight key takeaways, including how to estimate the benefits of DX, how to ensure value creation, how to stay on top of cybersecurity risks, and how to identify and use business-critical data sources. For more information, don’t hesitate to reach out to our experts!

Related articles

©2023 Eight International

Related articles

Nick Breadner

Director at Eight Advisory UK

Samuel Chandrasekaran

Director at Eight Advisory UK

Authors

Jean-Christophe Fuzzati

Partner at Eight Advisory France

Nick Neil-Boss

Partner Strategy & Operations at Eight Advisory UK

Download

the white paper

DX is complex and needs to be planned carefully. Our white paper, Digital transformation: Realizing the potential, contains eight key takeaways, including how to estimate the benefits of DX, how to ensure value creation, how to stay on top of cybersecurity risks, and how to identify and use business-critical data sources. For more information, don’t hesitate to reach out to our experts!

But not everyone realizes that DX is increasingly associated with a paradigm shift that’s taking us away from the so-called Information Age and into the Experience Age. If the Information Age was all about creating, capturing, and processing information, the Experience Age is about being connected. It’s about how our immersive experiences dictate what, where, and how we consume information.

 

We are, of course, more connected than ever. Forecasts suggest that by 2025 there will be more than 75 billion devices connected to the Internet of Things.

 

The benefits are clear: connection dramatically improves communication and collaboration. But it also brings more cybersecurity risks. And global crises – the pandemic and the war in Ukraine are good examples – are demanding much more agility from organizations and businesses to innovate and respond to disruption.

These two crises have severely disrupted supply chains and triggered inflation – with no end in sight. This challenging economic environment has accelerated DX. It’s forced some businesses to speed up the introduction of e-commerce platforms and make further investments in digital marketing. Savvier businesses started their DX journey some time ago, and already have a reliable data architecture and DX culture in place. As a result, it’s been easier for them to use artificial intelligence and machine learning to absorb shocks and thrive in unpredictable times.

 

Ultimately, a good DX strategy is about creating value and changing the culture. DX in the Experience Age can therefore be defined as follows:

  1. The iterative application of new or emerging IT capabilities to improve operating efficiency or commercial effectiveness and thereby create value.
  2. A cultural change that requires us to continuously challenge the status quo to leverage new capabilities.

DX accelerated

We’re all familiar with the concept of digital transformation (DX). Specifically, most of us are aware that businesses have had to digitalize their operations and processes, and that it’s an ongoing process. That’s because the rapid pace of technological advancement is constantly creating new industries and profoundly altering existing ones – disrupting business models and changing customer expectations along the way.

eight insights

Digital transformation in the Experience Age